books.

Zero to One by Peter Thiel, Blake Masters.

Thiel discusses the concept of creating something entirely new (going from 0 to 1) as opposed to iterating on existing ideas.

Working Backwards by Colin Bryar and Bill Carr.

An insider's perspective on Amazon's approach to innovation and customer-centricity.

Understanding Michael Porter by Joan Magretta.

A deep dive into Porter's foundational concepts on competition and strategy.

The Power of Glamour by Virginia Postrel.

An exploration of glamour, its allure, and its cultural significance.

The Messy Middle by Scott Belsky.

This book delves into the tumultuous journey of building a startup, emphasizing the challenges and uncertainties that entrepreneurs face in the middle stages.

The Lean Startup by Eric Ries.

Ries introduces a systematic approach to creating and managing successful startups.

The Innovator’s Dilemma by Clayton M. Christensen.

Christensen discusses why large successful companies can fail and how they can sustain their success.

The Fixer by Bradley Tusk.

A firsthand account of navigating the political landscape to save startups from regulatory challenges.

Start at the End by Matt Wallaert.

Wallaert discusses a behavioral science approach to product design.

Shape Up by Ryan Singer, Jason Fried.

A guide to product development from the makers of Basecamp.

Running Lean by Ash Maurya.

A guide to efficiently building a successful startup by iterating on your initial idea.

Playing to Win by A.G. Lafley.

A strategic playbook on making choices that lead to business victory.

Platform Revolution by Geoffrey G. Parker, et al..

An exploration of how platform-based businesses operate and dominate markets.

Only the Paranoid Survive by Andrew S. Grove.

Grove, the former CEO of Intel, discusses strategic inflection points and how businesses can navigate through disruptive changes.

Obviously Awesome by April Dunford.

Dunford provides insights into effective product positioning.

No Rules Rules by Reed Hastings.

A look into Netflix's unique culture that fosters innovation and adaptability.

Lean Analytics by Alistair Croll, Benjamin Yoskovitz.

A guide to using data effectively in a startup environment.

Invent and Wander by Jeff Bezos and Walter Isaacson.

A collection of writings and insights from Amazon's founder, Jeff Bezos.

Inspired by Marty Cagan.

Cagan provides insights into the practices of leading tech companies and how they innovate.

Insanely Simple by Ken Segall.

A deep dive into Apple's obsession with simplicity as a driving force behind its success.

Hooked by Nir Eyal.

Eyal provides insights into building products that captivate users and keep them coming back.

High Growth Handbook by Elad Gil.

Expert insights on scaling startups into global brands.

Good to Great by James C. Collins.

A study of how companies transition from being good to achieving greatness.

Good Strategy Bad Strategy by Richard P. Rumelt.

Rumelt breaks down the differences between good and bad strategies and how to formulate effective strategies.

Escaping the Build Trap by Melissa Perri.

Perri discusses the pitfalls of building features without aligning to business objectives.

Creative Selection by Ken Kocienda.

An insider's view of Apple's design process during the Steve Jobs era.

Competing Against Luck by Clayton M. Christensen.

Christensen introduces the Jobs-to-be-Done theory and its implications for innovation.

Built to Last by James C. Collins and Jerry I. Porras.

An exploration of the habits that distinguish visionary companies from the rest.

Blue Ocean Strategy by W. Chan Kim.

This book introduces the concept of creating new market spaces (blue oceans) rather than competing in saturated markets (red oceans).

Blitzscaling by Reid Hoffman.

Hoffman, co-founder of LinkedIn, explains the rapid scaling strategy that has been used by tech giants to dominate markets.

Be Our Guest by Walt Disney Company.

Hoffman, co-founder of LinkedIn, explains the rapid scaling strategy that has been used by tech giants to dominate markets.

Amp It Up by Frank Slootman.

Insights on driving peak performance and achieving excellence in organizations.

Always Day One by Alex Kantrowitz.

An examination of the cultures and practices of tech giants that keep them on the cutting edge.

$100M Offers by Alex Hormozi.

Strategies for crafting offers that customers find irresistible.

7 Powers by Hamilton Wright Helmer.

Helmer breaks down the strategies that businesses can employ to achieve a lasting competitive advantage.